Must A Wannabe Influencer Friend Stop Using People for Content?

The Prosecution: One Friend's Perspective

At times she films me while I’m eating. I’ll see myself on her Instagram – it feels like a jumpscare.

My best friend of a decade, she, labels herself the “content queen”. It’s fun for a short while, but it strains our relationship.

She is an extrovert, there's a constant urge the need to document everything constantly. When we eat out, she says, “The camera eats first,” and takes photos with the flash on, which induces embarrassment. I don’t like it when strangers see her performing for the camera – I get vicarious awkwardness. It also frustrates me because the food gets cold.

She's not quite an influencer yet, but Marielle is aspiring to become one. She makes video blogs about city life, her daily routine, and her work as a stylist. Her content is good, I’ll give her that, but I prefer not to be involved. On occasion she films me while dining, or just accompanying her. I’ll see myself on her Instagram later, and it comes like a jumpscare: I might be no makeup on, an awkward face or photographed mid-bite. It’s uncomfortable.

She also expects me to record her at inconvenient times. Often I'm in conversation to another person, or we're simply spending time in the street. The dynamic feels like our friendship has transformed into me serving as her free crew. She could easily employ someone if she wanted professional shots. When I brought up my discomfort about this arrangement, she dismissed it. She’s taken me to several brand events, which were appreciated, but that doesn't compensate for all the time and effort I invest assisting her make content.

I’m grateful that Marielle has helped me with my career in design, but I don’t want our connection to become just a ledger of favours. I don’t feel she's insincere or inauthentic, but at times I feel that if the camera is out, we will begin acting in a way that presents a favorable image for her vlog.

Her directive is, “OK, look happy!” and film me smiling with another. It’s so silly. It's crucial her to recognize that our 10-year friendship still has limits. I love spending time with her, but I also desire to experience it without being filmed, edited, or shared for an viewers. I am not a prop for her online persona.

The Other Side: Marielle

I want Beth to see that the creations we make together can get us an opportunity.

I love shooting content. It’s not just a hobby; it's integral to who I am. Producing content and documenting experiences online allows me to express myself and engage with people in novel forms.

I wouldn't label myself as a full influencer yet, but it's savvy to make money from your interests. I look up to people on TikTok who execute that style of informal, self-made content creation.

Content creation is my interpretation of living actively: noticing the nuances, posting them with an viewership that values the art behind it. It's never my aim to make my friend uncomfortable. Bringing her to professional gatherings was my method of sharing opportunities, providing her a chance to witness behind-the-scenes moments that could help her career in design too. That isn't blackmail, it’s just being pragmatic.

I’d still take her to these events even if she didn’t help me, but I desire her to see the benefits the work we make together can get us: a foot in the door. I understand not all people likes being on camera, but often spontaneity is what makes material genuine. Being recorded occasionally is an inherent aspect of being my friend. I would delete anything she asked, but she has never asked yet.

I don’t expect anybody to be my personal videographer, but friends support one another in minor capacities. I thought recording a short video here or there would be enjoyable for Beth. Innovation flourishes in collaboration, and having my friend around makes projects lively and pleasurable. I don't compel her to take part in anything, and I’d never intentionally embarrass her. But filming together sometimes is part of how I document our time together.

I cherish our friendship deeply and don’t want making videos to come between us. I am ready to find middle ground: like requesting permission before recording, and avoiding angles that might make her uncomfortable.

This is not about control, it's regarding expressing my perspective while still respecting hers. Obviously making content is not a substitute for genuine friendship: it's merely part of how I live my life and I want her to be involved in a way that’s agreeable for both of us.

The Jury: Reader Opinions

Is it right for her to stop recording herself and her friend when they are socializing?

There’s nothing more excruciating than having a friend point a camera at you. I get that it’s Marielle’s passion, but I don’t make friends come to my workplace. Maybe she can find influencer friends to collaborate with. Given the uncertain future of technology, human connections are the only thing we have – don’t waste them!
Liberty, 25

If you’re doing something as a career, you can’t ask your friends for help repeatedly, even if they have helped previously. If Marielle loves shooting, that doesn't imply all those around her is willing material. She needs to honor Beth’s privacy.
Another reader, 26

She may enjoy making content and showing off her life online, but it isn't for everybody. It’s nice she has assisted her friend professionally, but she needs to hear what Beth wants.
A commenter, 27

It seems like you care about each other, so hold on to that and ensure it’s the priority in your relationship. Foster some real experiences, where true emotions are stored, not digital scrapbooks. In fact, public figures who seem to reveal their worlds actually have more privacy than it seems.
Sarah, 53

Marielle appears to be not fully engaged nor authentic when she’s with Beth – she’s working. Each appears unsure as to what’s reasonable. The solution lies not in trying to alter one another, but in each establishing defined limits around what feels acceptable to them and determining if there is an mutually agreeable middle ground.
Barbara, 71

Your Turn to Be the Judge

In an online poll: has she been over-exposing their bond?

Christopher Cruz
Christopher Cruz

A passionate curator and writer with a keen eye for unique products and subscription trends, sharing insights and reviews.