Liz Truss, Steve Bannon and Tucker Carlson? A Look Inside the One-Time PM's Attempt for Make America Great Again
Liz Truss, kicked off the premiere of her YouTube show with a pledge to unmask "malicious actors" striving to undermine the UK, United States and European nations. She explained she would reveal how an "worldwide alliance of progressives work to undermine democracy and the electorate's mandate."
"We're going to look at the Maga phenomenon and understand how this can be accomplished in Britain," Truss declared. "Our guests will include the leading lights of the Trumpist political sphere."
Prior to the program's debut, there was one particularly enthusiastic supporter. "This is the beginning of a sort of revolution," stated the controversial US journalist. The right-leaning media outlet Just the News will host the Truss's new audio shows.
Building Connections in the Conservative Media Landscape
British fellow travellers, such as a advisor linked to Reform UK, have also helped her establish the Truss's program. The production is competent, if somewhat rudimentary. She has gathered a subscriber base of 10k in her debut week and her debut garnered tens of thousands of views during that week.
This marks a modest start, but in partnering with the journalist, the former PM is being thrust into a mature conservative ecosystem producing and amplifying Maga talking points. Central preoccupations encompass accusations of information control by the mainstream media and a desire to dismantle a shadowy government apparatus – which the ex-PM holds responsible for the abrupt termination of her calamitous premiership.
"Solomon's outlet is not well-known beyond the Maga-verse, but it does have credibility there, primarily thanks to John Solomon, who provides analysis on conservative outlets like Steve Bannon's War Room and has even spoken with Donald Trump," said Professor Alex Hinton, who has extensively researched the Make America Great Again phenomenon.
A Divisive Associate
The former PM's foray to transplant the pro-Trump media model to Britain has aligned her more closely to divisive personalities such as the journalist.
He established his media outlet after criticism following accusations of circulating inaccurate reports about Joe Biden's anticorruption effort in the Eastern European nation, as well as disputed reports about ex-ambassador to Ukraine.
These allegations were repeated across the pro-Trump outlets, with he appearing as a frequent visitor on the widely-watched Fox News show. The former president personally promoted Solomon's reporting.
Solomon made the Ukraine claims in a number of opinion pieces for the outlet the Hill, after having been moved to a columnist role when staffers raised concerns about his work. His narratives were central in Trump's pressure for the Ukrainian government to look into Hunter Biden and his father in 2019. These actions culminated in articles of impeachment against Trump. The Senate later found not guilty the commander-in-chief.
Weeks after he exited the publication in late 2019, the outlet revealed it was performing a review of his work concerning the Ukraine issue. It concluded Solomon had cited untrustworthy contacts and stated he "failed to identify key facts about main Ukrainian informants, including the fact that they had been formally accused or were the subject of inquiries."
Joining the Network
Solomon's own TV and radio guest spots are a indication of the right-wing media network the former prime minister is entering. Solomon mentioned his endorsement of Truss's project on a show he co-hosts on Real America's Voice, a rightwing cable channel that is home to the pro-Trump commentator former adviser Steve Bannon and on which commentator Tucker Carlson also is seen. She has already hosted Steve Bannon on an early episode.
By partnering with this media figure, she has become a niche participant in a extensive web of conservative media outlets that frequently share and promote one another's material.
The journalist's programs have repeatedly hosted individuals such as influencer Mike Benz, a rightwing influencer whose arguments against the US Agency for International Development was cited by Elon Musk as justification for closing the foreign aid agency.
A Cross-Border Foray
Even though her awkward delivery and career difficulties have been mocked within the UK, a number of stateside commentators do not dismiss her efforts to revamp her image as a UK offshoot of the Make America Great Again press.
"One must regard people like Truss as significant, even if you may not want to accept their words at face value," commented a former Biden White House aide, who worked in the Obama White House.
"You saw how in 2024 Donald Trump leveraged that alternative press to spread his narrative. Without a doubt that ecosystem transmits and affects discourse abroad. It appears quite apparent to me that the environment in the Britain are akin to what enabled this non-mainstream media network to thrive here."
a political theory expert, said the online conservative ecosystem was already exerting influence in the United Kingdom.
"The internet transcends national boundaries," he stated. "There is a certain milieu within which content circulates – at times manifesting in radical ways and occasionally in softer tones – but which is interlinked."
Professor Hinton said the growth of the digital conservative movement in the UK in recent times meant the "potential to have a larger effect is significant."
Cross-Atlantic Aspirations
"Both Truss and the Reform UK leader recently appeared at the the major conservative conference, where I saw they echoed Make America Great Again rhetoric ahead of the {king of Maga|